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Saturday, October 1, 2016
How clear is your company's brand?

How clear is your company's brand?

When you say the word “brand”, for many people the first thing that comes to mind is a logo. A brand  - a strong brand - is far more than a logo. 
A strong brand is based on clearly defined values. A clear understanding of values throughout the business – and everything the business does – ensures that customers and potential customers know what to expect when working with that company (or an individual personal brand or a sole entrepreneur). 
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Thursday, September 1, 2016
What happened to real salespeople?

What happened to real salespeople?

Salespeople - I've worked with a few. As a young media assistant, then media buyer, planner/buyer and agency owner, I've talked with all kinds. The good, the bad, and the, well, really bad. 
I always felt that media salespeople got a bad rap. A dear friend and media salesperson told me once that media salespeople we perceived as just a tick above used car salesperson in terms of professionalism. This shocked me, as I, at that point in my career, had only worked with good ones.
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Monday, August 1, 2016
How I grew my business during a downturn

How I grew my business during a downturn

I am so blessed to say that my business is more successful than its ever been. Even after 17 years in business (April 26, 1999) I can say that I continue to be a successful entrepreneur (right on!).

I have certainly learned my lessons and each day hasn't been rosy (call me and we can chat - do I have stories!). I can say I've learned so much, and used each lesson to propel my business forward during the "downturn."

My business growth is not out of the fear of other entrepreneurs. My clients don't come to me because I'm selling snake oil that will cure all their ills, as some have implied.  My growth comes from the passion, heart and soul I bring to my work and each client.

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Friday, July 1, 2016
Brand Personality and Business Decisions

Brand Personality and Business Decisions

Branding goes far beyond colors, fonts and cool images. Branding truly establishes your business personality. And if you're doing things right, should drive all business decisions.

Yes, all decisions. 

A fully elevated brand - one that embraces the organization as a whole - easily can identify business opportunities. It's becomes easy to say "yes" to the opportunities that align with your brand and "no" to those that don't. 

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Wednesday, June 1, 2016
Three Keys to a Better Business

Three Keys to a Better Business

The culture of many organizations offers little support for self-care, and even rewards unhealthy behaviors like overworking to meet unreasonable deadlines or other goals that aren’t aligned with a healthy team. The irony is that the company’s success depends on the performance capacity of its team, even more so on key leader. While many companies provide excellent wellness programs, many tend to make little use of wellness offerings beyond the annual physical.

Science has now proven that without proactive, effective self-care, this overly demanding lifestyle - combined with escalating stress – has serious negative effects. It is debilitating to the insight, judgment, innovation and teamwork required for sustained performance and success in business and in life.


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Sunday, May 1, 2016
The Value in Values: How Who You Are drives What You Do

The Value in Values: How Who You Are drives What You Do

What are your values? 

It’s amazing the blank looks I get when I ask people that question. It’s that “uh oh, what do I say?” look, combined with “what does she mean by values?”

What exactly are “values?”


Our values are the core of everything we do – they shape what we think, say and feel. They are the foundation of our lives. However, if somebody asks us to define our values, we have a hard time articulating them.

We can all toss around a topic and share our opinion of it. Well, that opinion comes from our values – who we are and what we believe. However, truly defining them is something deeper. It takes looking at ourselves more closely, which may be a foreign – and somewhat frightening – task.
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Friday, April 1, 2016
What I've Learned from Business

What I've Learned from Business

I joined the world of entrepreneurship at 26 years old. In hindsight, I was too young and inexperienced to be scared. Through this crazy ride of business ownership I have learned valuable lessons, and continue to learn more each day. I'd like to share them with you:
  1. You don't know it all, and you never will. You will always have room for growth and improvement. 
  2. Leave your ego at the door. Choose to continually learn from others.
  3. Hire people smarter than you are. Let them help take your business to the next level. 
  4. What goes around comes around. The business world is small. Treat others with respect. Your paths will cross again.
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