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Tuesday, August 29, 2017
How to Measure the ROI of Video

How to Measure the ROI of Video

Video is becoming increasingly effective for quickly and precisely articulating value and/or educating a prospective client on the service/products offered.  There are many statistics to support this trend:
  • People retain 58% more with both visual and auditory stimulation according to Forrester Research.
  • According to a report from Forbes, 59% of senior executives prefer to watch video instead of reading text.
  • The same Forbes report stated 80% of senior executives are watching more online video today than they were one year ago.
  • People who view online video are 64% more likely to purchase than those who don’t according to research from Comscore.

Here are some statistics that show why video marketing is one of today’s best marketing opportunities:
  • 70% of marketing professionals report that video converts (creates a desired action) better than any other medium.
  • The average internet user spends 88% more time on a website with video than without.
  • 64% of consumers are more likely to buy a product after watching a video about it.
  • Using videos on landing pages can increase conversions by 80%.
  • 59% of viewers will watch a video to completion that is less than one minute.
  • Despite all this, only 24% of brands are using online video to market to consumers.

When it comes to the ROI of video on the web and any corresponding video advertising, it can be difficult to pinpoint an exact number. Factors that make ROI difficult to track include the type of video that is being measured (e.g. branding, instructional, product/service related, etc.), how it is cross marketed and if it is promoted through paid advertising (e.g. YouTube pre roll, Facebook video ads, etc.).

Bottom line – video is worth the investment. To make the most of video, consider the overall business goals and develop a video marketing strategy to support this. Look at the highly viewed page on your website and consider developing video to support these pages. Thinking of video as part of the overall business strategy will make it more effective and create more opportunities for use throughout your organization.

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Friday, April 28, 2017
  Leveraging Social Media to Recruit Team Members

Leveraging Social Media to Recruit Team Members

Social media is a valuable tool to reach customers, potential customers and the community at large. Social media allows businesses use online platforms that people are already actively using to reach their audiences. Why reinvent the wheel when you can promote your businesses in places people are already gathering?

When used properly, social media can build your company’s brand and reputation. It can create goodwill, leverage your brand in the minds of your target audience and position your company as the best choice when choosing an insulator.

If your company is already using social media to reach people on a platform that has high traffic, to create goodwill, and to leverage your brand…..what about using it for recruitment?

Many of our NICE member clients utilize Facebook to recruit new talent for open positions – and they are getting great response. Here are some tips for using Facebook to recruit new talent:

  1. Tighten up your page. NICE members have heard from Human Resources Advisor Jean Seawright that your company’s brand is part of your recruitment strategy. Check your page description, photos, etc – be sure it’s presenting the image you want and the image that aligns with your brand. Delete old photos and posts that don’t match your current brand position.
  2. Tighten up your job descriptions. Once something is posted online, it’s live. A Facebook job posting needs to be removed to be updated – and that can be a headache. Take the time to fully review the job description before posting. Jean Seawright and her team available to develop job descriptions.
  3. Respond to submissions. When a Facebook user responds to a job posting, it will come to your Facebook page in the form of a message. Respond! This may sound silly or simply obvious. A prompt response will demonstrate you are serious about your company, your reputation and the people you add to your team. An appropriate person in your office, rather than an offsite marketing resource should handle job submissions responses.

One other tip: consider boosting your job posts! Just as with other Facebook advertising, this will put the posting in front of broad audience – one that may not regularly see your company posts.

Have questions? Contact our office. We’re happy to discuss this with you!





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Saturday, October 1, 2016
How clear is your company's brand?

How clear is your company's brand?

When you say the word “brand”, for many people the first thing that comes to mind is a logo. A brand  - a strong brand - is far more than a logo. 
A strong brand is based on clearly defined values. A clear understanding of values throughout the business – and everything the business does – ensures that customers and potential customers know what to expect when working with that company (or an individual personal brand or a sole entrepreneur). 
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Thursday, September 1, 2016
What happened to real salespeople?

What happened to real salespeople?

Salespeople - I've worked with a few. As a young media assistant, then media buyer, planner/buyer and agency owner, I've talked with all kinds. The good, the bad, and the, well, really bad. 
I always felt that media salespeople got a bad rap. A dear friend and media salesperson told me once that media salespeople we perceived as just a tick above used car salesperson in terms of professionalism. This shocked me, as I, at that point in my career, had only worked with good ones.
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Monday, August 1, 2016
How I grew my business during a downturn

How I grew my business during a downturn

I am so blessed to say that my business is more successful than its ever been. Even after 17 years in business (April 26, 1999) I can say that I continue to be a successful entrepreneur (right on!).

I have certainly learned my lessons and each day hasn't been rosy (call me and we can chat - do I have stories!). I can say I've learned so much, and used each lesson to propel my business forward during the "downturn."

My business growth is not out of the fear of other entrepreneurs. My clients don't come to me because I'm selling snake oil that will cure all their ills, as some have implied.  My growth comes from the passion, heart and soul I bring to my work and each client.

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Friday, July 1, 2016
Brand Personality and Business Decisions

Brand Personality and Business Decisions

Branding goes far beyond colors, fonts and cool images. Branding truly establishes your business personality. And if you're doing things right, should drive all business decisions.

Yes, all decisions. 

A fully elevated brand - one that embraces the organization as a whole - easily can identify business opportunities. It's becomes easy to say "yes" to the opportunities that align with your brand and "no" to those that don't. 

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Wednesday, June 1, 2016
Three Keys to a Better Business

Three Keys to a Better Business

The culture of many organizations offers little support for self-care, and even rewards unhealthy behaviors like overworking to meet unreasonable deadlines or other goals that aren’t aligned with a healthy team. The irony is that the company’s success depends on the performance capacity of its team, even more so on key leader. While many companies provide excellent wellness programs, many tend to make little use of wellness offerings beyond the annual physical.

Science has now proven that without proactive, effective self-care, this overly demanding lifestyle - combined with escalating stress – has serious negative effects. It is debilitating to the insight, judgment, innovation and teamwork required for sustained performance and success in business and in life.


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