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Tuesday, February 27, 2018
How To Unplug From Your Business and Stay Connected

How To Unplug From Your Business and Stay Connected

We have all heard this saying: A sign of a healthy company is when an owner can step away and it still runs smoothly. For some business owners, that can sound terrifying! How can you rip off the bandage and make that leap? It’s not as hard as you think.

1. Use Technology
Depending on your type of business, it may be possible to be out of the office and remain connected. How about working offsite for a day? Take your laptop and cell phone to your favorite coffee shop, tell your staff you’re offline and see how things go (don’t send them emails!). This is a comfortable first step that allows you to stay in touch but be physically removed from your office and team.

2. Take Time Off
Do you take time off? Most business owners don’t take as much time off as they should. Consider taking a day off in the middle of the week – for no reason! This next step is similar to working from outside the office, but YOU benefit from a break!

3. Revisit Your Systems
A couple of breaks from your business and team can uncover opportunities to improve your business systems. Are there key projects that are not getting done? Are there key employees who seem less productive when they are not supervised? What is your absence revealing about your business?

Time away from your business can be an incredible tool! It’s an opportunity to find ways to improve your business, and it gives you some well-deserved breaks.

How are you unplugging from your business?
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Friday, January 26, 2018
Three 2018 Marketing Must-Haves

Three 2018 Marketing Must-Haves

With many opportunities to improve your marketing this year, here are three areas we recommend your organization focuses on for 2018.

Manage Online Profiles and Customer Reviews

Online Profiles
  • Nearly 96% of customers perform local online searches. Customers can find your company information on dozens of online profiles (e.g., Yelp, Angie’s List, BBB, YP, etc.) without ever visiting your website. Providing a consistent presence across the web can also help boost your organic search placement.
  • One estimate indicates 50% of business owners have incorrect information listed across these profiles. If your company is not claiming, managing and updating your online profiles you may be losing out on new customers.
Customer Reviews
  • Many of these online profiles allow customers to post reviews. Online reviews help customers choose whether or not to hire you. Being proactive about negative reviews and inviting customers to post positive reviews can increase leads and help with your overall online presence.

An Updated Website Design

Your company’s website is an important part of your brand. In just minutes a prospect can
decide if you are the company they want to hire. Not only can your website bring in new
customers, it is an important part of your recruiting efforts. The brand you convey online
should be an updated, accurate representation of your service, culture and team.

Website designs can become outdated in as little as one year. Real time research on web
user experience continually delivers information on ways to better engage site visitors,
convert visitors to leads, increase mobile friendliness and more. If your website design is
more than one year old, consult with a marketing professional about an update.

Online Videos

There are many benefits to using video in your marketing. Using video on your website:
  • helps increase visitor engagement and can increase your position on Google and other search engines.
  • gives visitors a better sense of your company and deepens brand engagement.
  • helps explain complicated concepts and creates a stronger impact by combining sight, sound and movement.
There are many sources that produce quality video for online use. Be sure you choose a
company that has broad online marketing and video production experience.

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Tuesday, August 29, 2017
How to Measure the ROI of Video

How to Measure the ROI of Video

Video is becoming increasingly effective for quickly and precisely articulating value and/or educating a prospective client on the service/products offered.  There are many statistics to support this trend:
  • People retain 58% more with both visual and auditory stimulation according to Forrester Research.
  • According to a report from Forbes, 59% of senior executives prefer to watch video instead of reading text.
  • The same Forbes report stated 80% of senior executives are watching more online video today than they were one year ago.
  • People who view online video are 64% more likely to purchase than those who don’t according to research from Comscore.

Here are some statistics that show why video marketing is one of today’s best marketing opportunities:
  • 70% of marketing professionals report that video converts (creates a desired action) better than any other medium.
  • The average internet user spends 88% more time on a website with video than without.
  • 64% of consumers are more likely to buy a product after watching a video about it.
  • Using videos on landing pages can increase conversions by 80%.
  • 59% of viewers will watch a video to completion that is less than one minute.
  • Despite all this, only 24% of brands are using online video to market to consumers.

When it comes to the ROI of video on the web and any corresponding video advertising, it can be difficult to pinpoint an exact number. Factors that make ROI difficult to track include the type of video that is being measured (e.g. branding, instructional, product/service related, etc.), how it is cross marketed and if it is promoted through paid advertising (e.g. YouTube pre roll, Facebook video ads, etc.).

Bottom line – video is worth the investment. To make the most of video, consider the overall business goals and develop a video marketing strategy to support this. Look at the highly viewed page on your website and consider developing video to support these pages. Thinking of video as part of the overall business strategy will make it more effective and create more opportunities for use throughout your organization.

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Friday, April 28, 2017
  Leveraging Social Media to Recruit Team Members

Leveraging Social Media to Recruit Team Members

Social media is a valuable tool to reach customers, potential customers and the community at large. Social media allows businesses use online platforms that people are already actively using to reach their audiences. Why reinvent the wheel when you can promote your businesses in places people are already gathering?

When used properly, social media can build your company’s brand and reputation. It can create goodwill, leverage your brand in the minds of your target audience and position your company as the best choice when choosing an insulator.

If your company is already using social media to reach people on a platform that has high traffic, to create goodwill, and to leverage your brand…..what about using it for recruitment?

Many of our NICE member clients utilize Facebook to recruit new talent for open positions – and they are getting great response. Here are some tips for using Facebook to recruit new talent:

  1. Tighten up your page. NICE members have heard from Human Resources Advisor Jean Seawright that your company’s brand is part of your recruitment strategy. Check your page description, photos, etc – be sure it’s presenting the image you want and the image that aligns with your brand. Delete old photos and posts that don’t match your current brand position.
  2. Tighten up your job descriptions. Once something is posted online, it’s live. A Facebook job posting needs to be removed to be updated – and that can be a headache. Take the time to fully review the job description before posting. Jean Seawright and her team available to develop job descriptions.
  3. Respond to submissions. When a Facebook user responds to a job posting, it will come to your Facebook page in the form of a message. Respond! This may sound silly or simply obvious. A prompt response will demonstrate you are serious about your company, your reputation and the people you add to your team. An appropriate person in your office, rather than an offsite marketing resource should handle job submissions responses.

One other tip: consider boosting your job posts! Just as with other Facebook advertising, this will put the posting in front of broad audience – one that may not regularly see your company posts.

Have questions? Contact our office. We’re happy to discuss this with you!

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Saturday, October 1, 2016
How clear is your company's brand?

How clear is your company's brand?

When you say the word “brand”, for many people the first thing that comes to mind is a logo. A brand  - a strong brand - is far more than a logo. 
A strong brand is based on clearly defined values. A clear understanding of values throughout the business – and everything the business does – ensures that customers and potential customers know what to expect when working with that company (or an individual personal brand or a sole entrepreneur). 
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Thursday, September 1, 2016
What happened to real salespeople?

What happened to real salespeople?

Salespeople - I've worked with a few. As a young media assistant, then media buyer, planner/buyer and agency owner, I've talked with all kinds. The good, the bad, and the, well, really bad. 
I always felt that media salespeople got a bad rap. A dear friend and media salesperson told me once that media salespeople we perceived as just a tick above used car salesperson in terms of professionalism. This shocked me, as I, at that point in my career, had only worked with good ones.
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Monday, August 1, 2016
How I grew my business during a downturn

How I grew my business during a downturn

I am so blessed to say that my business is more successful than its ever been. Even after 17 years in business (April 26, 1999) I can say that I continue to be a successful entrepreneur (right on!).

I have certainly learned my lessons and each day hasn't been rosy (call me and we can chat - do I have stories!). I can say I've learned so much, and used each lesson to propel my business forward during the "downturn."

My business growth is not out of the fear of other entrepreneurs. My clients don't come to me because I'm selling snake oil that will cure all their ills, as some have implied.  My growth comes from the passion, heart and soul I bring to my work and each client.

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