A strong brand is based on clearly defined values. A clear understanding of values throughout the business – and everything the business does – ensures that customers and potential customers know what to expect when working with that company (or an individual personal brand or a sole entrepreneur).
It help will ensure customers are connecting with a company that matches what they are about. It creates a stronger connection so a business not only attract clients, but the right clients.
Your brand reflects the way your business behaves and the way it portrays itself; your logo is just one of the ways your business makes itself visible.
Roy Disney (the nephew of Walt Disney) said it perfectly: "When your values are clear to you, making decisions becomes easier."
I have another thought to share with you: When your company has clear values - a clear brand - your customers can fully engage with your business.
When you’re clear on your mission - how your organization is different, where you are headed, the contribution your team is making - business begins to change. Your team engages more fully. Employees are plugged in to something more than a daily grind - they are part of a larger mission. Business begins to change, team dynamics change. Productivity increases, and your bottom line grows.
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