Online MarketingThe online world is continually evolving! Staying on top of your online presence and reputation can create a strong impact with customers and build your business in ways you have not considered. Developing a strong yet fluid online marketing strategy is a critical part of your business success.
Online marketing includes a host of activities:
- Pay per click advertising (PPC) to place your business in a top search position when customers are looking for a business just like yours.
- A strong search engine optimization program (SEO) to increase your company's page position for key search terms, giving your business more "at bats" for new business.
- Capturing and enhancing free online profiles to ensure prospective customers find the right information about your company (not to mention the positive impact this has on search engine optimization).
- Maximizing your online reputation through customer review management and responses. Some of the best marketing comes from the most challenging customer feedback.
- An interactive social media strategy that engages new customers, connects with current customers and leverages your expertise.