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Our Team

We work with clients who want to transform their marketing, their brands and their their teams. We take the mystery out of marketing, helping clients elevate their brands and create stronger organizations. 

Dana Zurbuchen
Chief Transformationist and Marketing Strategist

Dana Zurbuchen is known by many titles including Chief Transformationist, Certified Professional Coach and Marketing Guru. 

Her coaching, training and consulting practices expertly blends practical business savvy and old-fashioned know how so leaders can create cohesive, connected organizations.

Dana's straightforward style helps companies elevate their brands, create more effective leaders and develop profit-driven marketing strategies. Her clients embrace their unique brand and leadership gifts to so they can better engage with their customers, build even stronger businesses, create sustainable organizations and grow their bottom lines. 

Her vision: For individuals and organizations to change the world in big ways by doing what they do best, and being who they are. 

Dana became an entrepreneur at age 26, growing her Madison, Wisconsin media buying firm to a seven-figure organization in just a few years. After much success she reconnected with her true passion of coaching business leaders to grow their companies and their skills through coaching and training. 

Dana holds a Bachelor of Business Administration in Marketing with an emphasis in Public Relations from the University of Wisconsin Whitewater. 

She is a Certified Professional Coach (CPC) and is an Associate Certified Coach with the International Coach Federation (ICF). She is a published author and national speaker and was a featured coach for American Family Insurance Dream Camp event along with Kathy Ireland.

Dana spends her free time with her Bernese Mountain Dogs and Golden Retriever along with many friends. She currently lives in northeast Wisconsin.



Laura Meier
Brand Strategist, Designer, Marketing Coordinator

Laura brings over 15 years of marketing expertise in a small agency environment. Laura is accustomed to having her hands on every project, managing their deadlines, supervising quality and attending to every last detail of a design and marketing job. With experience in the health care, construction, specialty retail industries and everything in between, Laura's attention to detail and keen eye for budgets and efficiencies has helped to increase her clients' bottom line.






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