SEO & AI Services
Show up in Google. Show up in ChatGPT. Get found by people who are ready to buy.
Your customers aren’t just Googling anymore. They are asking ChatGPT or any other AI for recommendations. You are not showing up, and your competitors are taking your potential customers. With this, agencies will sell you on an AI (GEO or AEO) package on top of an SEO strategy, suggesting that you need a whole different game plan, like this is not the same service. Because the fact is, they are very similar.
That is why we approach SEO and AI search as part of the same effort, same strategy, and invoice. We build your site a foundation that helps search engines and all AI search tools understand your business, while constantly refining it as both keep changing. At DZ & Associates, we stay on top of the news and shifts in AI and search, so your campaign will never feel behind the times.
SEO Results that Impact Businesses
DZ’s most recent wins with timelines and tactics involved.
Foam InSEALators
+229% Traffic Growth
+183.3% Conversion Growth
When we came on board, they had few leads and low rankings for non-converting keywords. We rebuilt and enhanced their service pages, implemented precise schema markup, and created hyper-localized content. After about a year, their traffic tripled, and conversions skyrocketed.
Specialty Group
+66% Traffic Growth
+222% Conversion Growth
The traffic gains are solid, but the conversions are what show the true growth. By updating the content on their service pages and creating new service area pages, we drove more traffic that was ready to convert. This shift led to our highest conversion growth across all clients and more meaningful business results after about a year of SEO work.
B&M Insulation
+36% Traffic Growth
+127% Conversion Growth
B&M's site had vague messaging and wasn't ranking for keywords that actually converted. We rewrote their content to target higher-intent searchers (the ones ready to buy and get a quote) and updated their blog to focus on local service areas. Their conversion rate more than tripled relative to their traffic growth after about a year and a half.
Why AI and SEO are the same service
Some businesses are being told they need one service for SEO and another for AI search. The reason we do not split these two services is that AI and Search Engines use the same ranking signals.
AI search engines like ChatGPT, Claude, Perplexity, and Gemini are not making random suggestions when they answer your questions. They are actually pulling from the same search signals as Google and Bing. Because of this, they are using ranking factors very similar to those of organic search engines.
They look at:
When we start your SEO campaign, we fix the technical foundations while strengthening the signals above. We do not just do this just for your SEO rankings, but also for your AI search rankings. So if an agency is trying to charge you separately for AI and SEO services, they either do not know how AI search works or they are hoping you don’t.
Good SEO takes time. Don’t let anyone tell you otherwise
Most of our clients, like the results you saw above, usually see real, significant results after the first 8-12 months. In really competitive markets, it can take a little longer. We are up front with timelines because we want to save you from the alternative of working with an agency that promises immediate results and never delivers. SEO is done right when it is slow and methodical. When it works right, you will see substantial growth.
What you get when you hire DZ & Associates
Here is the core of what we do for you:
Technical Audit Fixes
This is the first step for any campaign. Site speed, broken links, missing schema, etc. We go in and fix the items that make your site function before making a strategy to bring people into your site.
Google Business Profile Updates
Add in correct categories, correct information, and photos that can help result in you showing up in map results.
Service Page Revamps
We update all key service pages on your site to be sure we have keywords that people will actually search and convert on; along with content updates that real people write.
Schema Markup
This is code that will only be visible to search engines and AI tools that shows exactly what your page is about.
Local Content and Service Pages
If you serve multiple different cities or large neighborhoods, we will build out location-specific pages that people are searching from.
Monthly Reporting
What we did; what we will do; wins and losses. We will go through everything to be sure you are completely up to date on strategies moving forward in your campaign.
Ongoing Review and Refinement
Let’s Talk
If you want a stronger search presence and a strategy built for how people search now, we would be glad to talk. Tell us a little about your business, and we’ll continue the conversation from there.