Team

Her work ethic was shaped long before she started her first company. Dana grew up watching her father lead by example, with a steady mix of dedication, respect, and heart. That influence stayed with her. It taught her that success is not only about what you build, but how you treat people along the way.

At 26, Dana founded Media Plus, LLC, also known as DZ & Associates, and developed it into a $10 million business within four years. When the 2008 recession and 2020 pandemic created uncertainty for so many businesses, Dana relied on the same principles that had guided her from the beginning. She stayed clear, practical, and focused on helping clients make strong decisions in changing conditions.

Today, Dana leads DZ & Associates with a relationship-first approach that reflects both her experience and her values. She believes strong marketing starts with trust. Before strategy can work, there must be real understanding of the business, the people behind it, and where they want to go. Clients value Dana’s honest, down-to-earth leadership and genuine investment in their success. She brings clarity to complicated conversations and helps clients move forward without making the process feel overwhelming.

Her background includes a BBA in Marketing with an emphasis in Public Relations from the University of Wisconsin–Whitewater, along with her certification as a Professional Coach through the International Coach Federation.

Dana is especially passionate about supporting industries that often work behind the scenes but play an essential role in everyday life. Outside of work, she enjoys life in northeast Wisconsin with her Bernese Mountain Dogs, close friends, and good conversation.