Dana Zurbuchen
Senior Project Manager and Marketing Strategist
Rooted in the heart of Wisconsin, Dana Zurbuchen brings Midwest values, a sharp mind for strategy, and an unshakable work ethic to everything she does. She launched her marketing firm at just 26 and, through a blend of grit, instinct, and insight, grew it into a $10 million company within four years. Dana holds a BBA in Marketing with an emphasis in Public Relations from the University of Wisconsin–Whitewater and is a Certified Professional Coach (CPC) through the International Coach Federation. These credentials reflect her deep expertise and people-first approach.
Dana has led her business through both the 2008 recession and the 2020 pandemic, navigating change with clarity and resilience. Her approach to marketing combines intuition with analytics, strategy with creativity, and a strong belief in the value of relationships over transactions. She is not in this to sell a service. She is in it to build trust and help businesses grow from the inside out.
Today, Dana leads DZ & Associates, a full-service marketing agency with a powerhouse team working remotely across the U.S. and sometimes the world. This geographic reach brings a wider perspective to the table and offers a deeper understanding of regional trends, market behavior, and diverse audience needs. It is one of the team’s biggest strengths. Together, they form a dynamic group of professionals who do more than execute marketing plans. They build strategies that are relevant, adaptable, and one step ahead. That collective insight gives DZ & Associates an edge in crafting messaging that truly resonates across industries and locations.
As a proud member of NICE (National Insulation Contractors’ Exchange) and CWIMA (Central Wisconsin Manufacturing Alliance), Dana is particularly passionate about supporting trades and industries that often work behind the scenes but are essential to our daily lives and work. While they may not seek the spotlight, they absolutely deserve it.
Clients describe Dana as straightforward, tenacious, and refreshingly human. She is known for setting clear expectations, removing unnecessary details, and crafting strategies that deliver results. Dana and her team take the mystery out of marketing by creating tailored solutions that give organizations clarity, confidence, and momentum.
When she is not leading strategy sessions or coaching business owners, Dana enjoys life in northeast Wisconsin with her Bernese Mountain Dogs, spending time with her close-knit circle, and staying inspired by bold ideas and good conversation.
